With the evolution of the world, the trends of marketing and promoting products have evolved plethorically.
I’ll bet you, that if you scroll through your Instagram or Tiktok, you’ll find at least one mention of the word NFTs in under a minute.
You can’t resist the hype of big brands evolving around the Metaverse and Non-Fungible Tokens.
But, let’s throw some limelight on the next big change which would be a breakthrough in the marketing arena.
It’s Human Psychology.
Why the psychology of our mind is such an important metric of the current Marketing trends?
Well, the content consumption channels of the users had multiplied in the past few years. Therefore, the marketing trend of a long and traditional form of content consumption is declining rapidly.
Disclaimer: I am not saying that technology in marketing is something to be pushed aside and neglected.
But, it scares me that technology is all that most of us are focused on for now – where consumer psychology, i.e How a customer thinks, reacts, and behaves towards your brand and products, is literally present in everything we do in marketing.
The major reasons that back Human Psychology as a major breakthrough in Marketing Trends are:
USER ATTENTION SPAN
The new form of content consumption of short videos and reels has reduced the attention span of an ideal user by 60%. Earlier, the average user attention span on a video was 8 seconds but, after the emergence of various media, the average user retention on a video has dropped to 4 seconds.
It’s worse on specific platforms such as Tik Tok. If a video doesn’t capture your attention in the first 3 seconds, it’s very likely that you’ll scroll to the next one immediately.
So, how can your brand utilize this information to its advantage and pace with the emerging marketing trends?
According to Marketingmantra, there is really only one way: analyze and adapt from the Best.
Top influencers and brands all do many things in common with regard to their content. Here are some ways:
First off all, they make their information extremely simple to digest. Not only that, they talks about trending content and things that people care about.
They also include engaging music in the videos to set a momentum for the consumer to continue watching.
If you make use of these tips and adapt your brand content accordingly. I guarantee your views will increase significantly.
Information Overload
Everyone knows that information can be easily accessible nowadays.
Be it through a simple search engine query, or a quick glance at your social media pages, you’ll be able to find everything and anything you need.
And while that might be convenient, that’s also the scary part — because now we are dealing with the very real problem of information overload.
Studies have shown that customers have difficulty in making decisions when they are given more information and freedom of choice.
In many cases, customers will end up just choosing not to engage with the brand or worse, create negative mental impressions about the brand.
In other words, too much information is something that works against our marketing.
So what can your brand do to nullify this issue and pace up with the growing marketing trends?
Easy — simplify the information that you provide to your audience and make straightforward recommendations for them.
For example, if you’re planning to create content around your new product line, you might want to consider creating an infographic that can lead your customers to choose the right product for themselves.
Give only the most relevant information to your customers and cut out the rest of the jargon. Trust me, they’ll thank you.
Peer 2 Peer Influence
Social conformity is a very real situation that brands need to understand and use to their advantage.
The concept that one can get more popular/influential by gaining social approval is not a new one, but with social media, it’s certainly become the most prominent method that brands can make full use of.
Brands like Sony and The Body Shop encapsulate this well, often by posting reviews or even UGC (user-generated content) to give their customers their moment of fame.
And what happens? Well, the more a brand is talked about or featured by a third party, the higher its social status becomes — which makes it more desirable from a customer’s point of view.
If you haven’t, do consider creating a UGC program that will entice your customers to post about your products online.
You’ll find that you’ll not only gain more fans, but people will start to talk about your brand in a more favorable manner.
Online Anonymity
Ever posted a scathing review of a brand/product online? I know I have.
And the main reason why I had the ‘courage’ to do so was simple — my username was a generic one and no one could trace it back to me. Thus, I could afford to be impulsive and direct with my review.
Online anonymity is an issue that many brands face on a daily basis, and it could easily destroy a brand’s reputation within seconds. Toxic commenters are just some of the types of people that all brands fear.
Thankfully, Marketingmantra has solutions to conquer this problem.
One of the best ways to do this is to utilize decision point theory. By introducing multiple decision points in their customer journey, customers are less likely to be impulsive and be more rational in their actions.
For example, if your website has a review section, make it a specialized one: where customers have to fill in personal information and answer specific questions about their product experience.
This will help to reduce their emotional state down to a more logical and responsible state.
Conclusion :
In our current landscape, consumer psychology has indeed changed — and we as marketers need to adapt accordingly.
Here are the four main changes to take note of for your reference:
- Information overload
- Online anonymity
- More peer influence
- Shorter attention span
Marketing plans need to be revised in light of these new consumer behaviour trends. Marketing Mantra is here to help you optimize your present content and marketing techniques. By improving your present methods for the optimum user experience, they offer value rather than merely services.
Would you like your clients to stick to your website and get to know your brand the way you desire them to?
Marketing Mantra is here..
And oh… with Marketing Mantra SEO is covered so… not just your target audience but your search engine would get you too!
And at last, remember that psychology and technology works hand in hand to make for effective marketing – one can’t do without the other.
But combining the strengths together, your strategies and initiatives will stand a greater chance of connecting more strongly with your customers.
What are your thoughts about these? Do let me know in the comments!