SEO Services in Ottawa

We’ll begin with a thorough SEO audit to evaluate your website’s current online presence and how effectively it’s reaching your target audience. This audit will assess factors like SEO friendliness and user experience. Following the audit, we’ll share an initial report detailing our findings and outlining a customized strategy to improve your website’s search engine rankings and overall user experience.

A key component of any successful marketing strategy involves understanding your competition. We conduct thorough research to analyze their strengths and weaknesses, identify their successes and failures, and ultimately gain a competitive edge. This knowledge allows us to develop a strategy that surpasses their efforts and propels your business ahead of the curve.

We utilize Google Keyword Planner and other tools to identify the most relevant keywords for your business. These keywords are then analyzed based on their search volume and competition. Following your review and approval, we strategically map these keywords to the relevant pages on your website.

Technical issues are the first hurdle in SEO. We collaborate with developers and clients to address any obstacles that prevent search engines from crawling and indexing your website. Resolving these issues is our top priority

o ensure better keyword optimization, we often recommend that our clients create additional pages when necessary, rather than overloading a single page with keywords. Keyword stuffing—where a page is filled with excessive repetitions of mapped keywords—is considered a black-hat SEO tactic and can lead to penalties from search engines.

Creating unique Title and Meta tags for each page on your website is essential to give each page its own identity. This helps search engines understand the topic of a page and rank it for relevant keyword searches. Additionally, well-crafted Title and Meta tags can significantly improve your click-through rate (CTR)

To effectively convert website visitors into potential customers, clear and intuitive website navigation is key. Easy-to-use navigation enhances the user experience by making it simple for visitors to find the information they need. This positive experience encourages them to explore further and ultimately take the desired action, such as contacting you or making a purchase.

On-page optimization is absolutely crucial if you want your website to rank higher in search results. It’s a powerful way to quickly see improvements. We focus heavily on these key areas:

• • URL & Page Structure Optimizations
  • Title Tag Optimizations
  • Meta Tag Optimizations
  • Content Optimizations
    • Keyword Density/ Prominence/ Proximity Optimization
    • Media Content Optimization
    • Freshness Factor Consideration
  • org Tags Integration
  • Image Optimization
  • Cleaning of Complex Coding
  • Page Loading Time Analysis & Recommendations
  • Mobile Friendliness & Recommendations
  • Usability-Conversion Optimization & Recommendations Etc.

Think of sitemaps as roadmaps for search engines. An HTML sitemap is like a user-friendly map for visitors, making it easy to navigate your website. You can usually find it at the bottom of your website pages. On the other hand, an XML sitemap is specifically designed for search engines. It’s like a detailed blueprint that helps search engine bots quickly discover and understand all the pages on your website

• Domain Authority (DA) / Page Authority (PA) of the page your link is on
• The Age of the page linking to the client’s page
• Title of the page providing the backlink
• Website’s “Theme” providing the backlink
• Anchor Text used for backlink
• How recent is the webpage indexing carried out by the search engine etc.

Since Google updated its search algorithms with Panda and Penguin, social signals have become increasingly important. When people find relevant and helpful search results, they’re happier. And happy customers often share their positive experiences on social media. This social buzz signals to Google that your website is valuable and trustworthy, which can boost your search rankings.

Building high-quality backlinks is easier when we have great content to work with. Think blog posts, eye-catching infographics, and engaging videos. The better the content you provide, the more likely we are to secure valuable backlinks from other websites. We’re a team, so your support in creating top-notch materials is key to our success!

We closely monitor your website traffic using tools like Google Analytics. We then analyze this data to understand how visitors interact with your site and identify any areas for improvement in terms of usability and accessibility. By enhancing the user experience, we aim to increase your website’s effectiveness and ultimately improve your return on investment.

To keep track of how well our campaign is performing, we provide regular reports. Every month, you’ll receive an update showing your website’s search engine rankings, how much traffic it’s getting, and how many people are taking the actions we’ve defined as goals (like making a purchase or contact us). We also share a more in-depth monthly report with;

• Off-page Activities Report consisting of quantitative and measurable activities carried out.
• Search Engine Ranking Report that is easy to understand full-fledged report indicating ranking improvements for the agreed keywords with a particular search engine.
• Web Stats Report is a comprehensive report mentioning user activity on the website and keyword used to get to the website.